San Luis Coastal
Education Foundation
The San Luis Coastal Education Foundation aims to raise and invest funds for students in the local school district. While at Matchfire Co., I was tasked with redesigning their logo. Although these designs didn’t make the final cut, I wanted to include this page to showcase my design process.
This project taught me how many iterations a logo can go through before finding the perfect one for the client. It also highlighted the importance of not overwhelming the client with too many options—some designs were further refined and never presented. Through this assignment, I gained valuable experience in using negative space and simplifying shapes to stay true to the logo’s original intent.