Mental Prosperity Counseling is a private practice specializing in healing unprocessed trauma in adolescents and adults. I was tasked with designing a new logo that incorporated "Kintsugi," the Japanese art of repairing broken pottery by highlighting the cracks with gold lacquer. The concept symbolized that what’s "broken" can be healed, and that scars can be beautiful in their own way. I was also asked to integrate plants into the design to evoke a sense of calm.
For each branding project, I present several design options for the client to choose from. Below are the concepts that didn’t make the final cut but helped shape the direction of the final design.
After the initial round, I gathered client feedback. They requested a logo with left-alignment instead of a centered design and asked to incorporate both a monstera leaf and vase in a darker teal. I then revised the design, resulting in the final version.
Since my client’s Instagram page already features tips and helpful quotes, I designed a few templates incorporating the new logo.