SLO Chamber of Commerce
I had the opportunity to collaborate with the San Luis Obispo Chamber of Commerce to design the website and branding for their "Imagine SLO" campaign. The website highlighted the Chamber's efforts to improve the city’s infrastructure. To support this message, I illustrated iconic landmarks, created wireframes for the microsite, and designed the campaign logo. This project was made possible through my work with the talented team at Matchfire Co.
The Chamber of Commerce focuses on seven key pillars: We Before Me, Doers and Dreamers, Love of Place, Empowering Innovation, Environmental Stewardship, Lifelong Learning, and Creating Connection.
Each pillar is represented by an illustrated scene featuring San Luis Obispo-specific icons, such as Cal Poly, the Performing Arts Center, the weekly farmer’s market, and the renovated airport. Each pillar also has a unique color inspired by city photos—greens from the landscapes, reds from the buildings, and blues from the ocean.
